The major in Business Administration provides students with a diversified rather than a specialized program in business and economics. It is designed especially for those who need a broad background of training for managing a business of their own or for students planning to enter a large business which maintains its own specialized training program. This program requires a study of every major sector of business activity, with emphasis on creative thinking which will prepare the student for today’s employment as well as for meeting tomorrow’s challenges.
The Strategic Communications program prepares students to use advertising, publicrelations, social media, and organizational communication to build mutually beneficialrelationships between an organization and its key stakeholders. Students graduating from this program will know and understand how to use advertising, public relations, social media, branding, crisis communication, media relations, research methods and evaluation tools to help organizations communicate and build relationships with their publics. They will be prepared to work for advertisingand public relations agencies, companies big and small, governmental agencies, and nonprofit organizations such as universities, hospitals, museums and NGOs.
The major in International Business allows students to prepare for managerial careers in international business. It is interdisciplinary in nature and emphasizes the development of language skills as well as an understanding of the sociocultural, political, managerial, marketing, and economic understanding of the international environment.
Traditionally, mechanical engineers have been involved in fields as diverse as aeronautics, biomechanics, environmental science, manufacturing, power generation, and robotics to name just a few. However, as national and global needs change, mechanical engineers are being asked to apply their problem-solving skills to address challenges in bio-medical, industry 4.0, mechatronics, and policy issues.
Marketing is the process of planning and executing the conception, pricing, promotion, and distribution of ideas, goods, and services to create exchanges that satisfy individual and organizational objectives. All types of organizations perform marketing activities to facilitate exchanges. Businesses as well as nonbusiness organizations such as universities, charitable organizations, community theatres and hospitals perform marketing activities. The major in marketing provides education and training for those interested in planning and implementing successful marketing strategies. The student with energy, ability, and the competitive urge will discover that this major will open many opportunities to serve the public as well as receive material reward.